Your brain works on two systems, one of which is the "adult" -- critical, discerning, investigative -- and the other which is "intuitive." While the intuitive just wants to have fun, the Adult shows up when there is a problem. If you are appealing to the intuitive with your website, don't do things that cause problems, otherwise, mommy will show up and ruin the fun.
If none of this makes sense, please just read this interesting article based on Thinking, Fast and Slow by Daniel Kahneman.
Here's the first line from this very helpful little post.
"0 sales! What? But we got 517 unique visitors this week!"
Airing your mistakes is not seen as smart marketing in many circles, but this kind of thing really is helpful. Besides the important moral of this story, there's another:
Failing the right way leads to success faster. Failing without knowing why invites unnecessary failure.
The key insight that I got from this @copyblogger post is that, regardless of our "resting" personality type, we are different when doing different activities.
My Myers-Briggs type pegs me as generally an "Environmental" type. However, when I'm researching, I'm generally "Fantastical" (and I'm not just complimenting myself). When I'm writing I'm getting my "Structural" on.
In short, we can't treat people as one personality type. We change from channel to channel.
What are the four personality types when people are solving the problems your business solves?
The "sales letter" is a style that is used in particular situations to convert. You may never need one. However, the four P's of copy are a golden nugget in this article. They should guide your copy in any landing page situation, sales video, etc. They are: PromisePictureProofPush
"After clicking through 900,000 ads, researchers from Google discovered that the average mobile landing page loads in an embarrassing 22 seconds. That's over 7 times longer than most impatient internet users will wait before they abandon a page - 53% to be exact."
I often rail against the gratuitous use of social media icons on Ecommerce sites. It takes people away from your site for little real benefit. The folks at Monetate do a great job of summarizing the best way to use social for the good of your business and of your visitors.
This article on ebooks comes at an important time at Conversion Sciences as we put the final touches on a unique ebook of our own (preorder Business Video Through the Eyes of Your Prospects).
Content is the way you charge and release the power stored in your marketing batteries (customer lists, email lists, social media networks).
And don't forget that ebooks now outsell print books.
by @dragals
We should set our sites on the long-term benefits of conversion science as marketers or business owners. This inevitably means a change in culture. Dave offers some good tips for planting the seeds of a testing culture.
I reviewed 47 wordpress templates for a competition earlier this year. 98% of them used a "flat" design approach. Of course, we're seeing this style of design pervade websites.
Is this a good thing? Nielsen Norman Group says we can use flat designs if we follow some smart guidelines.
If none of this makes sense, please just read this interesting article based on Thinking, Fast and Slow by Daniel Kahneman.